What Is Virtual Production?

What is virtual production? We are glad you asked! Also known as In Camera VFX, a virtual production studio integrates real-time computer generated graphics and/or plate footage with live actors and physical props. This is done on a virtual production stage (or LED Volume) equipped with a high definition virtual production LED wall. Images displayed on the LED wall can be photorealistic CGI or simply 2d or 2.5d plates.
Shoot at the top of a mountain. Shut down Oxford Street. Travel through outer space. Every location can be recreated from scratch in 3D or customised from an ever-growing library of digital assets. Wherever your camera moves, your background automatically adjusts in real-time perfect perspective parallax.
Virtual production stages allow realistic exterior scenes to be shot in the controlled environment of an enclosed sound stage, removing problems such as bad weather, onlookers getting into shot, even unexpected noise. Virtual production streamlines every aspect of filmmaking for easier, more controlled, more cost effective shoots.
Virtual Production
Virtual Production
Virtual Production
Virtual Production

Our Virtual Production Services

We are proud to offer a full range of services to our clients, from straightforward studio bookings all the way through to fully serviced productions. Our expert team is unparalleled in the industry, boasting specialists in all aspects of virtual production with CG artists, crew and creatives who specialise in virtual production, VFX supervisors and studio technicians.

With so many dedicated specialists available to work on our virtual production stages we can offer such services as asset creation, creative development and consultancy, photogrammetry and Lidar, VP shoot production, VP and sound stage hire, virtual stage consultancy and even location building services. Whatever your production needs, we can deliver.

Virtual Studio
Technology Overview

Technology Overview

Our virtual production stages are equipped with advanced LED wall technology which allows interaction between the physical and virtual elements of a shoot in camera and in real time. This not only means that you can set your production anywhere you like, real or imagined without needing to leave our South London location, you can also reduce the amount of post-production time that your shoot will require, saving both time and money while still producing a superior end product.

What Makes Us Unique?

Our flexibility, adaptability and in-house expertise sets us apart from other studios. We have the capability to create entire worlds for your production allowing you to take your shoot to all corners of the globe, or across the galaxy, without ever leaving South London. This means that you also have ready access to the capital’s immense reservoir of creative, technical and acting talent.

FAQ's

The endless possibilities of a virtual production stage offers many benefits. Savings in time, savings in money, reduced scheduling difficulties, all are key advantages. But we believe that the limitless possibilities for creative freedom that our virtual stages offer is the greatest benefit of all.

Our cutting edge LED walls work with the immense power of Unreal Engine, Disguise (at Mars) and Assimilate (at Twickenham).

Everything starts with a phone call. Get in touch now and take the first steps to getting your production underway!