What Is Virtual Production?
Virtual Production (also known as In Camera VFX) brings the technological sophistication from video game engines to the world of film production. In short, it allows you to film in ultra-high definition digitally replicated virtual environments, but with the total control provided by a studio.
Shoot at the top of a mountain. Shut down Oxford Street. Travel through outer space. Every location can be recreated from scratch in 3D or customised from an ever-growing library of digital assets. Wherever your camera moves, your background automatically adjusts in real-time perfect perspective parallax.
As the light sources are generated from the surrounding LED screens, reflections are natural and move in real time, just like in real life. But unlike real life, you have complete control, so forget waiting for golden hour – just turn it on!