What types of productions can your studios accommodate?

Unlike many movie studios in England our virtual production studio in London is able to work with all kinds of production, from independent filmmakers to major commercial advertising projects, from live events to educational projects. If you require visuals, we can help. With customisable virtual studio sets, we bring creative visions to life through high-quality digital environments. Our solutions offer unmatched flexibility and realism, from corporate broadcasts to cinematic productions.

What is XR technology and how can it benefit my production?

“XR” or “Extended Reality” is the name given to a range of interactive visual techniques used to create ultra-realistic digital environments that can be interacted with in real time. This is a technology that can streamline production, reduce the need for post production work and increase project cost effectiveness.

Do you provide technical support during production?

Our expert in house team of experienced professionals is always available to provide support with any aspect of your project.

How can I book a studio session?

Just give us a call to discuss your requirements and we will get you started!

VP Studio in London

Twickenham Film Studios

Our LED Volume stage at the iconic Twickenham Film Studios opened in July 2025 and has set a new standard in terms of resolution and quality for LED Volumes. It’s the only screen of its size in the UK which has the new Micro LED technology which boasts more than 5 x better contrast and black levels. Built by Samsung the back wall measures 24m wide by 4.6m high, with a 2.1 pixel pitch. The retractable LED ceiling measures over 100sq m and there’s also an additional 2 wild walls, which are movable.

The stage itself is 5500 sq feet and has a number of other unique features, including an integrated 6m turntable, which is DMX linked to the screens, on site camera, grip and lighting packages and no gap between screen and floor, negating the need for extra staging.

It’s also the only LED Volume of its size that is fully sound proofed.

What Distinguishes Our Virtual Production Services?

State-of-the-Art Technology

Our virtual stage studio facilities are fully equipped with the most advanced equipment – 1.8 mm Pixel Pitch LED walls, XR camera tracking capabilities, screens capable of running at 240 FPS and refresh rates perfect for stills campaigns. Our innovative led approach, means we are constantly updating both our hardware and software to ensure you the client are getting the latest advances in this rapidly evolving space.

Expert Team

With 30+ years experience in Production, post + VFX we understand the needs of clients, creatives, producers and directors. Our in house team of highly experienced people drawn from a range of relevant fields – software engineers, lighting technicians, directors and so on have the expertise and flexibility to deliver personalised, bespoke support for every project so you can concentrate on fulfilling your creative vision without needing to worry about technical issues.

Flexible Solutions

Our virtual stage studio setups are fully customisable to meet the needs of your production. We can also offer flexible booking options to fit in with the most complex production schedules. Clients can pick and choose the services they require, which will always be underpinned by our ‘hand holding’ service.

Prime Location

Our virtual production studio in London is perfectly located in South West London, offering easy access for local, national and international clients.

XR Production Studio

Our London VP Studio offers state-of-the-art XR and virtual production services. We offer innovative extended reality solutions for virtual content creation.

What is XR Production and Why It Matters

An XR Production Studio enables directors and producers to merge digital environments with live-action footage on set. By combining LED walls, real-time rendering, and advanced camera tracking, XR studios create immersive scenes without the limitations of location shoots. Productions can take place entirely within a controlled studio space, saving time and reducing costs, while maintaining cinematic quality. This flexibility allows content teams to bring creative visions to life in ways that traditional methods often cannot match. XR Production is transforming the way films, adverts, music videos, and live broadcasts are made.

Understanding Extended Reality (XR)

Extended Reality, or XR, is an umbrella term that covers Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). In production environments, these technologies are used to build photorealistic virtual worlds that can be displayed live on set. An XR Studio gives directors a seamless view of these environments during filming, allowing actors and crew to interact naturally with the digital space. XR Studios London are increasingly sought after by brands and content creators looking for new ways to engage audiences. The ability to film scenes in fully virtual locations opens up creative possibilities while also providing greater control over lighting, timing, and production quality.

The Fusion of AR, VR, and MR in One Solution

An XR Production Studio London offers the perfect space to combine AR, VR, and MR within a single workflow. The integration of these technologies allows creative teams to design scenes where digital elements interact in real time with live performances. An LED XR Stage London production merges live camera feeds with Unreal Engine-rendered environments, which react to camera movement and lighting changes. This fusion eliminates the need for extensive post-production, enabling faster turnarounds and a more collaborative on-set experience. XR Studios offer an all-in-one solution for delivering visually stunning, interactive content.

Real-Time Virtual Content Creation Explained

Real-time virtual production uses advanced LED walls combined with powerful rendering engines to display live 3D environments during filming. In an XR Studio, the scene’s background is projected in high resolution on the LED wall, with real-time camera tracking ensuring correct parallax and depth. This technology allows actors to perform within the digital environment, providing authentic lighting and reflections. XR Studios London are equipped with these capabilities, allowing directors to adjust the scene in real time rather than waiting for post-production. This flexibility streamlines the production process and offers creative teams the freedom to experiment with environments, lighting, and camera angles on the day of the shoot.

Our XR Studio Capabilities

Quite Brilliant’s XR Studio London offers a production-ready environment designed for versatility and creative freedom. The studio has been purpose-built to meet the demands of both high-end commercial work and complex narrative projects. Equipped with an advanced LED XR Stage London filmmakers and brands can rely on, the facility also includes flexible green screen options. This allows teams to choose the best approach for each shot, whether working entirely within a virtual environment or blending live-action elements with visual effects.

LED Volume & Green Screen Stages

The XR Stage with LED Wall provides unmatched flexibility for filmmakers and content creators. The cinema-grade LED wall delivers deep blacks, rich colours, and natural lighting, enabling seamless integration of digital environments with live-action footage. For productions that require specific visual effects, the studio also offers a high-quality green screen stage. XR Filming Services London clients benefit from having both options available in one location, whether they need a fully virtual environment or a traditional VFX workflow. The flexibility of these stages supports a wide range of creative needs, from complex narrative scenes to visually striking brand activations.

Real-Time Rendering & Virtual Camera Systems

Unreal Engine XR Studio London capabilities lie at the heart of modern XR production. The studio uses cutting-edge real-time rendering engines and advanced camera tracking systems to synchronise virtual and physical elements. This allows filmmakers to see final-pixel shots in-camera, significantly reducing post-production time. XR Studios also employ virtual camera systems, giving cinematographers greater freedom to explore digital environments in real time. Camera movement, lens choices, and lighting can be fine-tuned on set, ensuring that every shot matches the creative vision. This level of control has made XR Studios the preferred choice for directors seeking to push the boundaries of storytelling.

Virtual Production Services We Offer

As an XR Production Studio London, Quite Brilliant offers a full suite of virtual production services designed to meet the needs of modern storytellers. The studio provides creative teams with tools for concept development, virtual environment design, and real-time production. Each project is supported by expert technicians, ensuring a seamless workflow from planning through to delivery. Whether producing high-end commercials, music videos, or branded content, XR Studios in London enable dynamic storytelling without the need for multiple locations. The flexibility of virtual production allows clients to shoot multiple environments in a single day, saving time and expanding creative possibilities.

Virtual Production & Real-Time Environments

Virtual production with dynamic lighting is a cornerstone of XR Studio services. Using a Real-Time Rendering Studio setup, virtual scenes respond accurately to physical lighting changes and camera movement. Directors can visualise the final look of a scene on set, making adjustments in real time. The integration of Unreal Engine Virtual Production and other advanced tools creates highly detailed, interactive environments. Clients working with XR Studios London gain access to a flexible workflow that supports everything from simple virtual backdrops to complex, fully animated scenes. This versatility makes virtual production an ideal choice for fast-paced commercial shoots and large-scale narrative projects alike.

Augmented & Mixed Reality Content Creation

XR Studios are also equipped to produce cutting-edge augmented and mixed reality content. A Mixed Reality Production Studio like Quite Brilliant’s allows creators to blend physical sets with interactive digital elements. Whether producing immersive brand experiences, interactive installations, or live-streamed events, XR Studios London deliver content that captivates audiences. The ability to design XR content that responds to audience interaction opens new avenues for engagement, particularly in sectors such as retail, entertainment, and live events. These advanced capabilities ensure that XR Studios remain at the forefront of innovative content creation.

XR for Events, Commercials & Broadcast

The demand for XR Filming Services London continues to grow across sectors including live events, commercial production, and broadcast television. Brands turn to XR Studios London to create spectacular visuals for product launches, concerts, and corporate presentations. With the ability to deliver fully immersive virtual sets, an XR Studio becomes a powerful tool for engaging live and remote audiences. XR Broadcast Studio London setups offer real-time compositing and switching, making them ideal for live streaming and hybrid events. From global campaigns to niche productions, XR Studios deliver the flexibility and creative potential that modern marketing and entertainment require.

Industries We Serve with XR Solutions

XR technology is driving innovation across a diverse range of industries. As an Extended Reality Studio London, Quite Brilliant supports content creators in film, television, live events, advertising, corporate media, and more. From gaming trailers to virtual concerts, brands are discovering how XR Studios London can deliver immersive audience experiences. Whether producing in a Mixed Reality Studio London or leveraging VR Production Company services, creative teams are pushing visual boundaries with XR.

Film, TV & Streaming Content

The film and television industries are embracing XR Production Studio technology to create visually rich, immersive worlds. XR Studios London allow directors to shoot complex scenes in controlled environments, avoiding the logistical challenges of location work. By using an XR Studio, productions can reduce reliance on post-production VFX while achieving cinematic results. Streaming content creators benefit from the speed and flexibility of virtual production, enabling faster turnarounds without sacrificing quality. From high-end dramas to experimental short films, XR Studios support a broad range of storytelling formats.

Events, Advertising & Corporate Productions

Events and corporate productions increasingly rely on XR Studios to deliver impactful visuals. LED XR Stage London services enable brands to launch products in visually stunning environments, without the need for physical sets. Corporate video teams can create polished internal content and public-facing campaigns within a fully customisable virtual space. Advertising agencies value the creative flexibility that XR Studios offer, producing memorable visuals that cut through the noise. Quite Brilliant’s XR Production Studio London continues to serve some of the UK’s top brands and creative teams in this space.

Gaming, Music, and Live Events

XR Studios are also transforming the gaming and music industries. Game developers use XR Studio Hire London services to create promotional content, cinematic trailers, and behind-the-scenes features. Musicians and live event producers embrace XR Studios London to deliver innovative stage visuals and music videos. The combination of LED Volume Studio technology, motion capture, and real-time rendering allows for visually arresting content that resonates with fans. Whether for virtual concerts, in-game cinematics, or immersive fan experiences, XR Studios are driving the next wave of entertainment content.

Our London XR Studio Facilities

Quite Brilliant’s XR Studio London offers a production-ready environment designed for versatility and creative freedom. As an Extended Reality Studio London, it delivers state-of-the-art tools for XR content creation. Whether clients need a Mixed Reality Studio London for live performance or an Immersive Filming Studio in london for narrative content, the facility meets the brief. Equipped with an advanced LED XR Stage London and flexible green screen options, the space supports a wide range of productions. Teams can shoot within a Virtual Stage with LED Wall London setup or choose hybrid workflows blending physical and virtual elements.

Location & Studio Specifications

Located in London, the studio offers easy access for production teams from across the UK and Europe. The XR Studio Hire London facility features a spacious main stage fitted with a Cinema-Grade LED Wall, designed for maximum visual fidelity and flexibility. With on-site production offices, meeting spaces, and client amenities, the studio provides a complete working environment. The LED wall’s dimensions and curvature can be customised to suit different creative needs, supporting everything from full virtual environments to partial digital set extensions. XR Studios London producers trust this flexibility to deliver visually ambitious content on tight schedules.

Equipment, Software, and On-Site Support

Quite Brilliant’s XR Production Studio is outfitted with state-of-the-art equipment. The studio supports major software platforms including Unreal Engine Virtual Production and Disguise, ensuring compatibility with a wide range of creative workflows. Virtual Set Production is streamlined through real-time rendering and virtual camera tracking. The studio also offers Motion Capture & XR Integration, allowing performers to interact naturally with virtual elements. On-site technical teams provide full support throughout the production process, from pre-visualisation to final delivery. Clients benefit from a seamless experience, whether producing commercial content or complex narrative sequences.

Benefits of XR Production

As demand for innovative content grows, XR Studios London are helping creators unlock new production benefits. Whether shooting in an Immersive Filming Studio or building narrative worlds within a Virtual Reality Content Studio, XR Production offers flexible, scalable workflows. Quite Brilliant’s London XR Studio Hire enables brands and agencies to meet modern audience expectations through high-quality visual storytelling.

Immersive Storytelling & Creative Flexibility

XR Production gives filmmakers, brands, and agencies new tools for immersive storytelling. By shooting within a virtual environment, directors can place talent in fantastical locations, historical settings, or futuristic worlds—without the constraints of physical sets or travel. XR Studios London offer unmatched creative flexibility, enabling rapid scene changes and real-time adjustments. This empowers directors to explore bold visual ideas while maintaining full creative control.

Faster Turnarounds and Cost Efficiency

Productions that take place in an XR Production Studio benefit from streamlined workflows and faster turnarounds. Without the need to move between multiple locations, crews can achieve more within a single shoot day. XR Studios also reduce post-production time, as many visual elements are captured in-camera. This results in significant cost savings while maintaining premium production values. For commercial clients and content teams facing tight deadlines, XR Production delivers both efficiency and visual impact.

The XR Production Workflow

Quite Brilliant’s XR Production workflow is designed to support creativity from concept to delivery. Whether using London XR Studio Hire for branded content or building interactive experiences in a Virtual Reality Content Studio, the process ensures seamless integration of physical and digital elements. Clients benefit from tailored project management and expert technical support throughout each production phase.

Pre-Production & Virtual Set Design

The XR Production workflow begins in pre-production. Creative teams collaborate with the studio’s Real-Time Rendering Studio specialists to design virtual environments. Whether adapting existing assets or building scenes from scratch, the process ensures that sets align perfectly with the project’s narrative and visual style. Virtual Studio Sets are developed with lighting, perspective, and camera movement in mind, giving directors the tools they need for expressive storytelling.

On-Set Collaboration & Real-Time Rendering

During production, the XR Studio becomes a collaborative space where directors, cinematographers, and VFX artists work in real time. Virtual environments are displayed live on the LED wall, with camera tracking ensuring accurate parallax and perspective. This allows for natural integration between live-action and virtual elements. The result is an immersive set where actors can perform in context, and directors can fine-tune shots on the spot.

Post-Production Support & Delivery

Following principal photography, the studio offers post-production support to ensure seamless final delivery. Any additional visual effects, grading, or editorial work is integrated smoothly with the virtual production footage. XR Studios London clients benefit from the ability to preview final-pixel shots during the shoot, greatly reducing the need for extensive post work. This streamlined process helps deliver polished, broadcast-ready content faster and more efficiently.

Why Choose Our XR Production Studio in London

Choosing Quite Brilliant’s XR Production Studio London gives clients access to one of the UK’s leading creative technology spaces. The studio combines advanced XR capabilities with expert support, enabling seamless productions from start to finish. The team behind Quite Brilliant are pioneers in extended reality virtual production, helping brands, agencies, and filmmakers unlock the full potential of XR storytelling. As a premier XR Studio London, the facility delivers consistently high-quality results across commercials, broadcast, music videos, corporate content, and live events.

Innovative XR Technology for Next-Gen Storytelling

Quite Brilliant’s Creative Technology Studio features cutting-edge tools that push the boundaries of visual storytelling. Real-time rendering, LED volume production, and Motion Capture & XR Integration allow for unprecedented creative control. XR Studios London clients can rely on these technologies to produce engaging, future-ready content. Virtual Production with Dynamic Lighting ensures photorealistic visuals that elevate the audience experience.

Trusted by Top Creatives & Brands in the UK

Quite Brilliant is an industry-leading XR Production Studio, combining virtual environments with real-time visuals to push the boundaries of storytelling. The studio has earned a reputation as one of the top London XR Studio Hire choices for brands and agencies. Clients value the facility’s Immersive Filming Studio and Virtual Stage with LED Wall London options, which provide unmatched flexibility for creative storytelling. Whether developing XR campaigns, live broadcasts, or branded films, Quite Brilliant delivers standout results that resonate with modern audiences. It is a top-tier XR Production Studio London, offering full-service support for immersive and interactive video experiences.

What makes your XR studio in London unique?

Our XR Studio London combines high-end LED volume with expert technical support, ensuring seamless real-time production. The studio is fully equipped with Unreal Engine XR Studio London capabilities, making it ideal for commercials, music videos, live events, and narrative film. Flexible stage configurations and industry-leading creative support make us a preferred choice for brands and agencies alike.

How does XR differ from traditional green screen or virtual production?

XR production uses LED walls to display virtual environments in real time on set, unlike green screen which relies on post-production compositing. This approach allows natural lighting, reflections, and parallax, creating more immersive visuals. XR Studios also offer directors real-time creative control, which speeds up production workflows and enhances collaboration.

Do I need to have my own content or can you help with development?

You do not need to provide your own content. Our XR Content Production Studio team can assist with everything from concept design to 3D asset creation. We offer Virtual Production Studio services that support end-to-end project delivery, helping clients visualise and build bespoke virtual environments tailored to their specific needs.

Is your XR studio available for hire by agencies or production companies?

Yes, our XR Studio Hire London service is open to agencies, production companies, and independent creatives. We offer flexible booking options, whether for a single day, a multi-day shoot, or a longer production schedule. Our team provides full technical support, ensuring that external teams can achieve the best possible results.

What types of productions can benefit from XR technology?

XR Studios London support a wide range of productions, including commercials, film and TV, live broadcast, product launches, corporate events, music videos, and gaming content. Whether you are creating immersive environments for advertising or producing interactive experiences for live events, XR production delivers flexibility and visual impact.

How much does it cost to use your XR studio in London?

Costs depend on the scope of the project, the number of shoot days required, and the specific services needed. We offer transparent pricing tailored to each client’s needs. XR Production Studio London packages can include LED stage hire, technical crew, real-time rendering, and pre/post-production support. Please contact us for a detailed quote.

What software and tools does your XR studio support (e.g. Unreal, Disguise)?

Our studio supports major platforms including Unreal Engine Virtual Production, Disguise, and other industry-standard tools. This ensures compatibility with various creative pipelines. Whether building environments from scratch or integrating existing assets, our XR Studio London team can help optimise your project for seamless real-time playback.

Can I visit the XR studio before booking a shoot?

Yes. We encourage potential clients to arrange a studio visit. Touring the space in advance allows you to assess its suitability for your project and discuss technical requirements with our team. XR Studios London clients appreciate this hands-on approach, which helps ensure a smooth production experience.

What kind of productions have been shot at your London XR studio?

Our XR Production Studio London has hosted a wide variety of projects, including brand campaigns, product launches, narrative films, corporate content, and music videos. Quite Brilliant pioneers extended reality virtual production, giving creators the power to blend physical and digital worlds in real time—helping them stand out in a competitive media landscape.

Do you offer XR content development for brands and agencies?

Yes. We provide full XR Content Production Studio services, from creative development to final delivery. Brands and agencies can collaborate with our team to design bespoke virtual environments, interactive elements, and immersive experiences. Our XR Studios London are built to handle every stage of the production process.

Is the studio available for virtual product launches or corporate events?

Absolutely. Our LED XR Stage London setup is ideal for virtual product launches, corporate presentations, and hybrid events. With real-time rendering and live broadcast capabilities, XR Studios London clients can create engaging, interactive experiences for both in-person and online audiences. The studio supports seamless integration with streaming platforms.

What are the studio dimensions and LED wall specifications?

Our XR Studio features a flexible LED wall configuration, designed to accommodate a range of production needs. The Cinema-Grade LED Wall offers exceptional visual quality, with full tracking and real-time rendering capabilities. XR Studios London clients can customise the setup based on the scale of their project—our team will advise on optimal configurations.

Are your XR production services available outside of London?

Yes. While our primary XR Studio is based in London, we regularly collaborate with clients on projects across the UK and internationally. Depending on project needs, we can provide portable LED setups or partner with other facilities. XR Studios London services are adaptable and scalable, ensuring we can support productions wherever they take place.

How far in advance should I book your XR studio for production?

We recommend booking as early as possible, particularly for complex projects or during busy periods. Our XR Studio Hire London schedule fills quickly, especially for commercial campaigns and peak production months. Contact us to discuss your timeline and we’ll do our best to accommodate your project’s needs.