Samsung Electronics has today announced a new partnership with Twickenham Film Studios (TFS) and award-winning Virtual Production (VP) experts Quite Brilliant (QB) that will see Samsung’s cutting-edge VP technology housed at Twickenham.
The partnership will see all the parties working closely together to push Virtual Production as a creative, cost-effective and more sustainable production process. Installation of the new facility is to be completed by the end of June 2025.
This represents Samsung’s first major LED screen build in the UK and its third globally and will be housed at Twickenham’s historic Stage 3. It will be one of the largest permanent LED Display sound stages in the UK with a 24 x 4.5 metre back wall, a 105 sq metre LED ceiling and additional LED mobile totem walls along with a permanent turntable and motion control crane.
It also underlines Samsung’s commitment to supporting the creative industries within the UK. Samsung has been selected due to its superior picture quality, one of the most important factors in virtual production.
The LED wall itself boasts Samsung’s latest IVC 2.1 pixel pitch technology and ARRI colour calibration management system. The ultra-large LED wall creates virtual content that can then be integrated with real-time visual effects technology providing an incredible result.
Deborah Honig, Vice President, Chief Customer Officer at Samsung Electronics, said: “As one of the world’s leaders in picture quality and screen technology, we are excited about the possibilities of how this could transform Virtual Production.
“This technology opens the door to limitless potential for filmmakers, producers and content creators from various industries by amplifying digital effects, while making virtual content creation easier, faster and more cost effective. Alongside our ambitious partners at Twickenham Film Studios and Quite Brilliant we are excited to usher in a new era of excellence within this area”.
“Having taken over Twickenham Film Studios in 2012, this new venture marks the next phase of our multi-year strategy to invest in Twickenham’s future. Samsung is our ideal partner. They see the value of our world-class award-winning team and appreciate our approach in balancing investment in technology with investment in our people. This is why we are a preferred facility for so many of the world’s greatest filmmakers.” said Sunny Vohra, owner of TFS.
“Twickenham Film Studios has been my home for the last 5 years, and I love being based here. Their talented team are always committed to delivering the very best. This great partnership with Samsung reinforces Twickenham’s position for the future as a vital part of the British Film Industry.” said Kenneth Branagh.
“With five years and more than 200 VP projects under our belt, we have designed the stage, in partnership with Samsung to meet the needs of producers and directors. This is designed by filmmakers for filmmakers. The stage will service all projects from features and television to advertising and social content. This is a bold statement about Twickenham’s commitment to the future of the UK film, television and media industry” said Quite Brilliant’s Managing Director, Chris Chaundler.
Russell Shaw Quite Brilliant’s Head of Virtual Production added; “The stage will service all projects from features and television to advertising and social content. This is a bold statement about Twickenham’s commitment to the future of film making, supporting the UK film, television and media industry and embracing new technologies”
Samsung will also have a base at the historic studios in Twickenham, widely recognised as a centre of excellence in post-production with an Oscar-winning team.
Additional Technical Information on the LED Volume Stage/Technology:
To display colours as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for colour correction, wide-gamut HDR colour processing and colour adjustment between individual cabinets or modules.
Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.
The new IVC P2.1 model includes a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.
The Wall for Virtual Production features top-of-the-line capabilities, including:
- An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximise results in different production environments.
- A 12,288 Hz refresh rate that minimises flicker lines and ensures a clear outcome, regardless of the camera used during filming.
- Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments.
- 20-bit processing to present exact colour mapping with faultless accuracy and a precise linear greyscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.
We’re proud to share that our recent collaboration has gained remarkable attention across top-tier media outlets and industry platforms. The story – highlighting the partnership between Samsung, Twickenham Film Studios, and Quite Brilliant to establish a major virtual production hub in the UK – has been featured by globally recognised names and influential trade publications alike.
Here’s a round-up of the coverage:
Media coverage:
Social coverage:
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| AV Magazine | View post on X |
