30×30 is a shared roadmap to a nature-positive future.
For the first time in human history, the world has come together with a common goal to protect nature. In December 2022, over 190 countries adopted the Kunming-Montreal Global Biodiversity Framework (also known as The Biodiversity Plan) – an international commitment to better protect the planet that sustains us all.
The framework includes 23 targets aimed at reversing habitat and species loss. Target 3, colloquially known as “30×30”, specifically calls for the effective protection and management of 30% of the world’s terrestrial, inland water, and coastal and marine areas by the year 2030.
Put simply, 30×30 is the biggest conservation commitment the world has ever seen and this new campaign film for Together for the Ocean, a movement launching at COP16 – holds governments to account to protect and conserve at least 30% of the ocean by 2030.
Director – Tom Oliver
Producer & Creative Lead – Gemma Albone
Production Assistant – Yi An Chen
Script – Matilda ThompsonAgency – Greenhouse Communications
Agency Producer – Evangeline Edwards
Comms Leads – Jenny Briggs, Emma Grace Wilkinson
Client – Scott EdwardsStudio – Quite Brilliant, Twickenham Film Studios
DOP – Keidrych Wasley
Production Design – Benny Casey
Art Assistant – Grace Piddington-Donald
Gaffer – Sam Crook
Lighting – Cinelight London
1st AC – Louis Vella
HMUA – Hannah Busst
Director’s Assistant & BTS – Sasha PankratovaEdit – Tom Oliver
Music Composition & Mix, Location Sound – Patrick Henchman
Colour – Keidrych Wasley
Edit Assistant – William De Ritter
Pre-Colour – Rebecca Goodeve
If you want more info on the campaign you can find it here:
